Privacy Policy

1. General Information

Your personal data (e.g., salutation, name, address, email address, phone number, bank details, credit card number) will only be processed by us in accordance with the provisions of German data protection law and EU data protection regulations (GDPR).

The following sections provide information on processing purposes, recipients, legal bases, storage periods, as well as your rights and the responsible party for data processing.

This privacy policy applies only to our websites. If you are redirected to other pages via links on our website, please review their data protection policies.

2. Data Processing for Contract Fulfillment

(1) Purpose of Processing

• Your personal data provided during the ordering process is required to conclude a contract with us.
• You are not obliged to provide personal data, but without your address, we cannot deliver your order.
• For certain payment methods, we need payment data to pass on to our payment service providers.
• If you contact us via email or contact form, we will process the data provided to handle pre-contractual inquiries.
• When creating a customer account, we process your data (name, address, payment method, email, and password) for registration and account management.

(2) Legal Basis

Legal basis: Art. 6 (1) b) GDPR (Contract fulfillment).

(3) Categories of Recipients

Payment service providers, shipping service providers, hosting providers, inventory management systems, and suppliers (for dropshipping).

(4) Storage Duration

• We store contract-related data until the end of statutory warranty and contractual guarantee periods.
• Commercial and tax-related data is stored for ten years (§ 257 HGB, § 147 AO).
• Pre-contractual data is deleted if no contract is concluded.

3. Comments

(1) Purpose of Processing

If you submit a comment, your data (e.g., name/pseudonym, email address, website) is processed only for publication.

(2) Legal Basis

Legal basis: Art. 6 (1) f) GDPR (Legitimate interest).

(3) Legitimate Interest

Our interest is the public exchange of opinions. Comments contribute to transparency and consumer information. You may use a pseudonym for anonymity.

(4) Storage Duration

No fixed storage period – you may request deletion at any time.

(5) Right to Object

You have the right to object to data processing based on Art. 6 (1) f) GDPR for reasons arising from your particular situation.

For direct marketing, you may object without providing reasons at any time.

4. PayPal Transactions

All PayPal transactions are subject to PayPal’s privacy policy:

https://www.paypal.com/de/webapps/mpp/ua/privacy-full

5. Web Analytics & Online Advertising

(1) Use of Twipla

TWIPLA is a web analytics service that collects traffic data and general information about website visitors. We gather statistics to improve the user experience on our website. We never use cookies for this purpose. As the website operator utilizing TWIPLA for reach measurement, we process, depending on the activated privacy level, information about your device and its characteristics, technical details of the website visit, the number of page visits, and statistically relevant user behavior on our website. The platform does not use the collected data to identify individual users or link it with additional personal information. Depending on your location, it is possible that, due to our technical settings, TWIPLA does not collect any information about your device.

(2) Use of Google Ads & Conversion Tracking

(a) Purpose of Processing
We use Google Ads to promote our offerings on external websites. As part of Google Ads, we use Conversion Tracking. If you access our website via a Google ad, Google Ads places a cookie on your device. This cookie allows us to recognize whether you have completed a specific action on our website (e.g., a purchase). The collected data is processed by Google and may be used to optimize our advertisements.(b) Legal Basis
The processing of your data is based on your consent according to Art. 6 (1) a) GDPR, provided that you have agreed to the use of Google Ads through our cookie banner.

(c) Recipient Category
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

(d) Data Transfer to Third Countries
Google may transfer the collected data to servers in the USA. Google is certified under the EU-U.S. Data Privacy Framework and complies with EU data protection standards.

(e) Storage Duration
The cookies are valid for 30 days and do not serve to personally identify users.

(f) Withdrawal & Opt-Out Option
You can prevent the storage of cookies by adjusting your browser settings or withdraw your consent via the cookie banner. Alternatively, you can opt out of Google Ads tracking at the following link:
https://adssettings.google.com

(g) Further Information
For more details on Google’s privacy policy, please visit:
https://policies.google.com/privacy?hl=en

(3) Use of Google Listings & WooCommerce Integration

We use the “Google Listings & Ads” plugin for WooCommerce to showcase our products on Google Shopping, the Google Merchant Center, and other Google services.
Purpose of Processing:
Through this integration, product information, prices, and availability are automatically transmitted to Google. When you click on one of our ads or access our products via Google Shopping, Google may store and process certain data about your interaction.
Collected Data:

The processed data may include, but is not limited to: